Marketed this Spring as a New Attraction, Not a New Movie

From the Winter 1985-86 Disneyana Collector:

This billboard at Disneyland publicizes Captain EO, the 3-D musical narrative film that will play exclusively at the new Space Stage Theater at Disneyland and at the Magic Eye Theater at Epcot Center. The 12-minute space fantasy features original songs written, produced and sung by superstar Michael Jackson and alien creatures produced by WED "lmagìneers." Captain EO will be marketed this spring as a new attraction, not a new movie. George Lucas is the executive producer of Captain EO; Francis Ford Coppola is the director.