Thursday, August 16, 2007

Daily Figment 42

daily_figment_02Go Disney Channel!

Disney's Mouse Is Ratings Big Cheese

Anthony Crupi

AUGUST 14, 2007 -

Disney Channel racked up its fifth consecutive ratings win, topping all basic cable networks in prime time with an average delivery of 3.06 million viewers.

According to Nielsen Media Research data for the week ended August 12, the Mouse continued its two-year streak in the kids 6-11 and ‘tweens 9-14 demo, averaging 1.29 million and 1.07 million viewers respectively.

The non-ad-supported Disney Channel notched eight of basic cable’s top 20 rated programs last week, posting its biggest numbers with the Friday night premiere of the theatrical Ella Enchanted, which drew just under 5 million viewers between 8 p.m. and 9:45 p.m. The net also continued to draw a crowd with its original series, Hannah Montana and The Suite Life of Zach & Cody.


So, even though I am no where near this demographic, it is a good sign for the Walt Disney Company. The Teen and Tween demographics are two of the hottest properties out there. Snagging those two is great for the company; not only for advertising dollars and brand recognition, but for future growth.

I still wish that the Disney Channel would start re-running the old Vault Disney shows, though.

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